In The Groove® The revolutionary, reusable, liquid free deep groove vinyl record cleaner. In The Groove® is what Music Direct says it is. “A Revolutionary Liquid Free, Reusable Record cleaner that can remove fresh finger smudges, dust and loose debris from the surface and within the grooves of Vinyl Records.” It’s excellent for easy maintenance of your record collection. It is indispensable to the use of the carbon fiber brush which leaves a line of dust on the record surface that In The Groove completely removes. Also sold on Amazon.com is the In The Groove® Replacement Roller.